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This study examines the empirical relationship between four broad antecedents of brand equity (branding strategy, brand structure, brand positioning and target market) and two separate dimensions of revenue premium: price premium and volume premium. Our modeling framework aims to explain how different antecedents of brand equity influence the realized velocity and margin of branded product sales, key drivers of operating cash flow. Our generalizable empirical analyses are based on a representative dataset of over 6,500 brands, across 200 consumer-packaged goods categories, spanning three years. We find that only 20% of brands command revenue premiums, for which volume premiums are the critical determinant. Branding strategies and brand structure primarily impact volume premium. In contrast, brand positioning has little effect. Target market substantially affects both premiums. Overall, these four elements account for 73% and 69% of the explained variations in price and volume premiums, respectively. This study provides generalizable, important, and novel insights for the theory and practice of brand management regarding price positioning and extending brands into new categories.

This paper aims at studying the concept of innovation ecosystems and investigating the factors affecting them based on their interrelationships with respect to different innovation archetypes.

The methodology is based on using multivariate statistical analysis of the inter-correlations among a number of variables which led to extracting a reduced set of new significant factors that affect China’s innovation ecosystem.

The results showed that innovation archetypes differ significantly with respect to the majority of the new factors.

Through identifying these challenges, decision-makers can develop a better understanding of the variables affecting each archetype of innovation and act accordingly.

The study is the first to fill the gap of addressing a large number of variables affecting innovation and analyzing their interrelationships.

The purpose of this paper is to quantify, evaluate and compare the implementation performance of a supplier development (SD) program using graph theoretic approach (GTA).

Broadly 13 critical success factors (CSFs) were identified and they were classified into four significant categories (SCs). Featuring these SCs and CSFs under each SC, GTA was proposed for evaluating the implementation performance of SD programs. The analysis was further extended to evaluate the performance of a SD program along the timeline to capture the other influences (if any), eventually compare the results with different performance situations and accordingly set the future targets.

In order to demonstrate the utility of the proposed approach it was applied to an Indian manufacturing company. The results obtained shown that there has been a significant growth achieved in the implementation performance of a SD program over a period of three years (i.e. 12 quarters) along the chosen SCs and CSFs under each SC. It was also found that still there was a performance gap and scope for improvement in the SD program of the case company.

The proposed approach is aimed at providing a procedure for evaluating the implementation performance of a SD program. This study is an attempt to assist a manufacturer to assess its SD program and accordingly define its course of actions.

Although many issues related to SD have been widely recognized and studied, there are no specific studies available in the literature to assess the implementation performance of SD programs along the timeline. The proposed model has the ability to capture the performance and interdependencies of SCs, CSFs under each SC and also to quantify the implementation performance of a SD program along the timeline.

The purpose of this paper is to understand the critical factors associated with growing fertilizer usage culminating in contamination of soil/water in agriculturally intensive regions of Uttar Pradesh, India. The agriculture sector is seen as one of the major contributors in ensuring food security, however adoption of sustainable agriculture to protect water resources from contamination due to fertilizers and pesticides is becoming pressing to achieve long term environmental security.

A two staged study aimed at monitoring the soil quality status followed by stakeholder survey has been attempted. Attitude-behavior framework based on the theory of reasoned action has been tried to explain the fertilizer use behavior in the study. The results are analyzed through Analysis of variance.

Soil monitoring data showed nitrate and total nitrogen loadings beyond the permissible limit in the identified regions. A questionnaire aimed at determining farmer’s attitude toward fertilizer usage showed a significant influence of factors like net farm income, overall farm yield, extension services, farmer characteristics on one hand and risks associated with changing farming practices, costs of substitutes available, market-based instruments like subsidies and loans on the other. Divergent responses were observed with respect to farmer’s perceived risks from adopting to organic substitutes, linkages of fertilizer application with environmental degradation and the level of adoption of sustainable agricultural practices.

The study can be scaled up to study the inter-regional differences by benchmarking regional responses. It would be interesting to extend the work to find solutions from the farmers as alternative fertility management strategies. The items used in questionnaire are self-made; hence there is still a possibility of enhancing the robustness of scale by applying advanced statistical techniques.

Results of the study indicate excessive nitrogen loadings in farm soils which is an indicator of potential future nitrate contaminated zones or vulnerable zones emerging in agricultural intensive regions. Findings reinforce the role of education, knowledge transfer and awareness for long-term agricultural sustainability. The paper highlights the urgency for reorientation of the support system by the government and policymakers.

The paper attempts to understand the linkage between the agricultural productivity and the environmental implications followed by the reasons culminating in the agri-environmental imbalance. On-site monitoring study followed by assessment of reasons culminating in this scenario has not been attempted earlier and this paper contributes to understanding at dual level. This paper emphasizes on the insights of stakeholder which is instrumental in ensuring agricultural sustainability or otherwise. It takes the position that the farmer’s farm management behavior is strongly influenced by factors like food security and income, keeping environmental quality at second place. It also identifies the barriers for organic farming and other alternative systems as well as explores the economic, social, and philosophical aspects of sustainable agriculture.

The first objective of this paper is to identify the critical success factors (CSFs) and their corresponding key performance indicators (KPIs) for supplier development (SD) in a manufacturing environment. The second objective is to develop a methodology to analyze and evaluate the performance for SD using CSFs and their KPIs over the time.

In all, 13 CSFs and their corresponding KPIs for SD are established through an extensive literature review, discussion held with managers/engineers in different Indian manufacturing companies and conducting brainstorming sessions. A methodology is proposed using analytic hierarchy process (AHP) and performance value analysis to assess and evaluate the performance of SD over the time.

From an extensive analysis of the results, under the given circumstances, the growth of SD performance is positive at different progressive points along the time horizon.

This study has not been statistically validated in manufacturing supply chain for complete acceptability.

This study provides insights into the performance evaluation of SD using CSFs and their corresponding KPIs. The managers should capture their manufacturing environment which can reflect their own priority considerations to establish the impact of each KPI on its corresponding CSF.

Although many issues related to SD have been widely researched individually, few studies have been reported with a model to quantify, monitor, analyze, and evaluate the growth of SD performance in manufacturing environment in Indian context. The proposed model has the ability to capture the performance along KPIs and CSFs to draw fruitful conclusions regarding the success of the SD programme.

The present study aims to tackle SMEs (small and medium-sized enterprises) managers' awareness of coopetition benefits underpinning the process of knowledge sharing with a view to achieve innovative performance. The scrutiny of coopetition is placed within the context of SMEs strategic networks, which foster a fertile ground for competitive knowledge sharing and direct collaboration among members.

In total, 102 top managers and business owners of European steel SMEs were questioned regarding various issues related to coopetition, knowledge, collaboration and innovative performance strategies. The collected data were analyzed via the technique of partial least squares structural equation modeling (PLS-SEM).

The obtained values confirm that intense competition in the field stimulates SMEs to become aware of the benefits of coopetition. This awareness directly influences the innovative performance of the SMEs, as well as their interest in competitive knowledge sharing and their willingness to engage in direct collaboration. Direct collaboration catalyzes more intense competitive knowledge sharing at the inter-unit level whereas both direct collaboration and competitive knowledge sharing lead to better innovative performance in the case of the studied steel SMEs.

A key theoretical contribution resides in revealing the influence of manifold factors in the overall equation of innovative performance, integrating competition, coopetition and knowledge sharing as antecedents.

The research advances a phenomenological view on SMEs networks in their strategy to leverage competitive knowledge and enhance system-driven innovation.

In the context of resource scarcity, the affiliation of small and medium-sized enterprises (SMEs) to strategic networks has emerged as a fruitful path towards knowledge sharing as a reaction to fierce competition and with a view to enhance their innovative performance. In this framework, this paper aims to investigate the influence exerted by a specific relational design (i.e. types of strategic networks) and methodology (i.e. channels and content) of knowledge sharing on SMEs innovative performance.

A questionnaire-based survey with 102 top managers of European SMEs in the industrial field was conducted from June to August 2019 and a partial least squares structural equation modelling technique was used. The database was initially filtered to ensure the adequacy of the sample and data was analysed using the statistics software package SmartPLS 3.0.

The results concluded that the structural model explains 38.5% of the variance in SMEs innovative performance, indicating the positive effects exerted by offline and online and by competitive knowledge sharing on the dependent variable.

The study has both theoretical and practical implications in that it sets out a reference point for the key performance indicators for strategic networks structure, formation and development and, implicitly, for the selection of the most efficient relational design and methodology.

The pivotal originality elements reside in the advancement of a more comprehensive conceptual and structural model combining a two-fold operationalization of SMEs strategic networks (founded on business abilities or on the personality of the partner) and in the investigation of knowledge transfer processes at the inter-organizational levels within a context-centric approach.